A study of mobile applications released yesterday by the Future of Privacy Forum (FPF) has shown that, in all categories and platforms studied, the prevalence of privacy policies has risen since last September--with the number of free apps through the iOS App Store with privacy policies doubling, reports AD WEEK. Today, the first meeting aimed at developing an enforceable privacy code of conduct based on the Commerce Department’s privacy report will take place, and FPF founder Jules Polonetsky, CIPP/US, hopes the study will factor into the conversation, the report states. "The saber-rattling by the regulators is driving a real response," Polonetsky said, adding, the study shows apps “are pretty nimble when they get the message."
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