Examining the difference between the low cost of paying a company to find someone online versus the higher costs associated with companies that help people “hide from the Internet,” a paidContent report questions whether the time has come for a “do not collect” law. While suggesting “the ‘pay for privacy’ approach doesn’t acknowledge the new economic imbalance in which personal data is cheap and anonymity is expensive,” the report also questions whether a “do not collect” system “would be enough to put the data genie back in the bottle.”
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