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NPR reports on the online advertising industry through the lens of a new book by Joseph Turow. In The Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth, Turow says that though online tracking is ubiquitous, advertisers are still at the beginning stages of tracking consumers and are attempting to connect what consumers do online with what they do on their mobile devices--and eventually television. According to Turow, "We're at the beginning of this new world...It's like the beginning of the airplane industry. Things screw up, and yet we have to look down the line because we're going to have Boeing 747s down the way."
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