OUT-LAW News reports on the European Parliament's call for stricter online advertising rules giving Web users more control of their privacy. The European Parliament has adopted a resolution asking the European Commission to introduce rules requiring Internet companies to disclose behavioral advertising and give users the right to opt out, expressing "serious reservations about the use of sophisticated technologies in advertising systems to track users' activity." Parliament is calling on the commission to "update, clarify and strengthen its guidelines on the implementation of the Unfair Commercial Practices Directive," the resolution states, and create a labeling system based on the European Privacy Seal "certifying a site's compliance with data protection laws."
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