Following last week's Federal Trade Commission (FTC) privacy roundtable event, the FTC is focusing on the difference between consumer expectations and business practices, MediaPost reports. For example, notes Morrison & Foerster partner and IAPP board member D. Reed Freeman, CIPP, an online retailer sharing a customer's transactional data with a marketing firm that then sends the customer a commercial e-mail. Pointing to the focus on "notice and choice" and "harms-based" approaches to privacy protection in the past, Freeman says the FTC "may not throw the babies out with the bath water" but is looking for a more comprehensive solution with a focus on consumer expectations related to actual business practices.
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