Media

November 1, 2004

IAPP/TRUSTE KnowledgeNet Hosts Japanese Privacy Delegation

New Japanese Privacy Law, International Data Sharing to be Focus of Discussion

York, Maine, November 1, 2004 — The International Association of Privacy Professionals (IAPP), the privacy industry's largest professional association, and TRUSTe, the leading online privacy certification and seal program, will host a delegation of 12 top-level Japanese privacy professionals for three KnowledgeNet meetings to be held in New York City, Washington, DC, and San Francisco.

New York — November 15, 11:30am — 1:00pm

Washington, D.C. — November 17, 11:30am — 1:00pm,

San Francisco — November 19, 11:30am — 1:00pm

The KnowledgeNet meetings will offer an overview of the new Japanese privacy standards and a discussion of the various aspects of both Japanese and U.S. privacy law.  Informal dialog and networking will also take place over lunch.  The meetings are open to IAPP members and TRUSTe seal holders only.

"Among Asia's economic powers there is a growing awareness of the importance of consumer privacy and the value of privacy as a brand asset," said IAPP Executive Director Trevor Hughes.  "The delegation of representatives from the Japanese privacy community is here to discuss the differences between our various privacy laws and to foster a deeper understanding and appreciation of how the two nations approach the issue of consumer privacy."

Japanese delegates represent a broad range of companies and industries, including wireless giant Docomo, financial services icon Softbank, and holding company Nomura.

For information about the IAPP or KnowledgeNet, call the 800-266-6501, or visit www.privacyassociation.org/html/knowledgenet.html.

ABOUT THE IAPP

The International Association of Privacy Professionals is the world's leading association of privacy professionals.  The IAPP helps define and support the profession of privacy by being a forum for interaction, education and discussion across industries.  Visit www.privacyassociation.org for more information.

ABOUT TRUSTe

TRUSTe is an independent, nonprofit organization dedicated to enabling individuals and organizations to establish trusting relationships based on respect for personal identity and information in the evolving networked world.  Founded in 1997, TRUSTe runs an award-winning global privacy certification and seal program. Its seal programs are considered Safe Harbors for the Children's Online Privacy Protection Act (COPPA) and the EU Safe Harbor Framework. TRUSTe's mission extends standards, certification and oversight into email with Bonded Sender and wireless with the Wireless Advisory Committee. For more information on TRUSTe please visit www.truste.org.

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