Media

July 11, 2006

IAPP, Peppers & Rogers Group Expand Partnership To Co-Brand,Publish Monthly Privacy Newsletter

INSIDE 1to1: Privacy Will Increase Its Online Circulation to More Than 30,000 Subscribers Through Peppers & Rogers Group, IAPP Collaboration

York, Maine - July 11,2006 -- INSIDE 1to1: Privacy, the monthly online newsletter published by Peppers & Rogers Group and 1to1 Media since 2002, will continue to extend its reach and impact as the result of an expanded partnership with the International Association of Privacy Professionals (IAPP), the largest association serving privacy professionals in the world.

The successful publication, which will now reach more than 30,000 subscribers as a result of a combined delivery to 1to1 Media and IAPP contacts, will continue to thrive as a result of this powerful partnership.

"Maximizing the value of customer relationships starts with earning customer trust," said Martha Rogers, Ph.D., Founding Partner at Peppers & Rogers Group. "Privacy is central to this challenge. We're thrilled to be working with the IAPP to maintain our leadership position in bringing privacy and customer trust issues to the board room."

The IAPP's Executive Director, J. Trevor Hughes, CIPP, lauded Peppers & Rogers Group and 1to1 Media for their expertise and prestige in the marketplace. "The IAPP is proud to partner with these outstanding marketing, privacy and publishing professionals," Hughes said. "We are enthusiastic about the opportunity for the IAPP to extend its reach and influence through this enduring and valued relationship."

As of the July issue, the IAPP will be responsible for the newsletter's production and publication. A longtime partner with the IAPP, Peppers & Rogers Group and 1to1 Media will continue to serve its editorial advisory and content development roles. The composition of the newsletter's Advisory Board will not change. The board is comprised of Don Peppers, Founding Partner, Peppers & Rogers Group; Martha Rogers, Ph.D., Founding Partner, Peppers & Rogers Group; J. Trevor Hughes, CIPP, Executive Director, IAPP; Larry Ponemon, CIPP, Founder, The Ponemon Institute; Kirk M. Herath, CIPP/G, CPO, Associate General Counsel, Nationwide Insurance and IAPP Board President; and Jay Cline, CIPP, Data Privacy Officer, Carlson Companies.

The IAPP's editorial management of INSIDE 1to1: Privacy brings to four the number of publications the IAPP provides to its members and subscribers. Members receive the monthly 20-page newsletter, The Privacy Advisor, a valuable tool for privacy pros seeking in-depth and insightful information on privacy issues, including compliance and technical aspects of privacy and data security. The IAPP also publishes the Daily Dashboard, a free online email newsletter, which delivers the breaking privacy and security news directly to our subscribers' desktops five times each week. Members also receive the benefit of our annual publication, the IAPP Member Directory, which helps privacy pros network by providing key contact details after an opt-in procedure.

Information on how to subscribe to the IAPP's publications, including INSIDE 1to1: Privacy, as well as how to become a member of the IAPP, is available at www.privacyassociation.org.

About Peppers & Rogers Group
Peppers & Rogers Group, a division of Carlson Marketing, is a management consulting firm, recognized as the world's leading authority on customer-based business strategy. Founded in 1993 by Don Peppers and Martha Rogers Ph.D., the firm is dedicated to helping companies grow the value of their business by growing the value of their customer base. Peppers & Rogers Group is focused on driving bottom-line results from the delivery and implementation of customer initiatives. With expertise that cuts across vertical industries, Peppers & Rogers Group partners, consultants and subject matter experts have a deep understanding of the most powerful value levers that drive business results. In 2003, Peppers & Rogers Group was acquired by Carlson Marketing.  Peppers & Rogers Group's customer strategy expertise combined with Carlson Marketing's implementation capabilities offers an end-to-end solution for clients who are working toward the development and deployment of best-in-class customer-based business strategy.
www.peppersandrogers.com

About 1to1 Media
1to1 Media is dedicated to helping organizations realize the greatest value from their customer base by providing resources that deliver current and relevant information on the latest thought leadership regarding customer strategy and marketplace trends. Our goal is to serve as the catalyst that will inspire senior executives to drive change within their organizations, making customer-based initiatives the centerpiece of their growth strategy and competitive advantage.
Led by 1to1 Magazine, 1to1 Media's print, electronic and custom publications explore the best practices, trends and developments from companies who are using customer initiatives to drive bottom-line impact. Backed by Peppers & Rogers Group, the globally-recognized leader in customer strategy and relationship marketing, 1to1 Media combines thought leadership, field experience, editorial expertise and global brand awareness to deliver the content needed by our audience of more than 250,000 decision-makers and practitioners.
www.1to1media.com