October 27, 2005

2005 IAPP Announces Winners of Prestigious HP/IAPP Privacy Innovation Awards

Sprint Nextel; Ontario Office of the Information and Privacy Commissioner; and Watchfire Receive Awards during IAPP's Privacy Academy 2005 in Las Vegas

LAS VEGAS, October 27, 2005 - HP and the International Association of Privacy Professionals (IAPP), the largest organization of professionals in the privacy field, are proud to laud the winners of the HP/IAPP Privacy Innovation Award, an annual recognition of privacy leadership in the public, private and technology sectors.

One winner was selected from more than 30 total entrants in three categories: large organization, small organization and technology.

Sprint Nextel (NYSE:S), the winner of the large organization award, was recognized for their "miScrub" privacy compliance tool, which integrates more than 30 sources of valuable and personally identifying consumer data. It allows Sprint Nextel to scrub customer/prospect lists in "real time" against federal and state Do Not Call (DNC) lists, the company's internal DNC list and the company's Do Not Email list. In addition, the tool allows the updating of customers' preferences in "real time" and allows the sales and marketing employees to access the customer information and preference database from a desktop or wireless device at any time or from any location. It also allows the company to comply with calling-hour restrictions and to uphold consumer privacy preferences related to the sending of emails, facsimiles, text messages and various other forms of marketing media.

"Sprint Nextel is focused on providing a quality communications experience for our customers and we place great importance on protecting their privacy," said Kent Nakamura, Sprint Nextel's chief privacy officer. "Our innovative technologies reflect this commitment and I would like to thank the dedicated employees who worked on this effort. We are honored to receive this recognition from the IAPP."

Sprint Nextel was one of three finalists for the award. PayPal and the U.S. Department of Defense - Military Health System were the other finalists.

The Information and Privacy Commission of Ontario, headed by Dr. Ann Cavoukian, won in the small organization category. The Information and Privacy Commission of Ontario was recognized for collaborating and consulting with businesses, government and other organizations to develop programs, tools and resources that promote a culture and practice that respect and protect the privacy rights of individuals.

Most recently, the Commissioner worked with the Ontario Dental Association, Ontario Bar Association and the Ministry of Health and Long Term Care to provide Short Notices to the public - a concise and clearly written privacy policy that informs individuals how an organization actually uses their personal information. In 2001, the Commissioner, working with PricewaterhouseCoopers, developed the Privacy Diagnostic Tool, which compares an organization's business information processes against internationally accepted privacy principles. The award also recognizes the Commissioner's White Paper, "Identifying Common Security/Privacy Misconceptions," which has been a useful resource for the business community on the security-privacy paradox. It clearly articulates the differences between information security and data privacy.

"I am honored to receive this award from HP and the world's foremost association of privacy professionals," said Dr. Ann Cavoukian, Information and Privacy Commissioner for Ontario. "To have my office recognized for its innovative work in this field is truly gratifying. I have always believed that a practical approach advances privacy the most. Creating privacy notices that are short and easily understood maximizes our effectiveness in reaching the public."

The other finalists in the small-organization category were E-LOAN and Mari J. Frank, author and attorney.

This year marks the first winner of a new award, the HP/IAPP Privacy Innovation Technology Award, which went to Watchfire for its ability to enhance business through the automation of online privacy analysis.

"We are honored to be recognized as a leading privacy innovator and as the first winner of this new award from such an influential organization and prominent panel of privacy experts," said Peter McKay, president and CEO of Watchfire. "As online privacy risks grow in prominence and complexity, Watchfire remains committed to providing privacy innovation through technology to help create a competitive advantage for our customers."

Watchfire won the award for WebXM™, a solution that automates the scanning, analysis and reporting of online issues, including privacy security and compliance across corporate Web properties. Watchfire recognized early that enterprises faced significant challenges managing these complex issues and that they needed an automated way to ensure their online practices were in line with their stated policies and did not expose them to unnecessary risk. Watchfire, headquartered in Waltham, Mass., has more than 300 enterprise customers, including nine of the world's top 10 banks, seven of the world's 10 largest technology companies and seven of the world's most valuable global brands.

The other finalists in the technology category were Qsent, Inc., Voltage Security and Vontu.
The HP/IAPP Privacy Innovation Award recognizes organizations that have embraced privacy both for its competitive advantage as well as its role in improving the customer experience. A panel of judges selected by the IAPP evaluated entries based on the program's structure and effectiveness. Now in its third year, the HP/IAPP Privacy Innovation Award is sponsored by Hewlett-Packard and is managed exclusively by the IAPP.   

"HP congratulates the winners for their comprehensive, focused efforts to assure that respect for customer data privacy is integral to their organizations," said Barbara Lawler, Chief Privacy Officer for HP and an IAPP Board Member. "We know that, across the world, consumers appreciate companies that hold information privacy and security as an essential part of doing business."
In addition to Lawler, the other judges included: J. Trevor Hughes, Executive Director, IAPP; Malcolm Crompton, Managing Director, Information Integrity Solutions Pty Ltd.; Deirdre Mulligan, Director, Samuelson Law, Technology & Public Policy Clinic; and Lauren Steinfeld, Chief Privacy Officer for the University of Pennsylvania and IAPP board member.

"In recent years, the focus on understanding privacy concerns and developing effective solutions has skyrocketed," Steinfeld said. "The recipients of this year's Privacy Innovation Award have used outreach and technology to advance consumer privacy protections even further. They serve as excellent models for privacy professionals across all industries."

The awards were presented today in the Grand Ballroom of the Green Valley Ranch Resort and Spa in Las Vegas during a special ceremony at IAPP's Privacy Academy 2005.


The International Association of Privacy Professionals is the world's largest association of privacy professionals with more than 2,000 members globally. The IAPP helps define and support the privacy profession through networking, education and certification. For more information on the IAPP, visit


HP considers privacy and data protection to be a human right. Protecting our customers' and employees' personal information is paramount in our role as an organization and exemplary corporate citizen and is vital to our long-term business success.  We comply with data protection laws worldwide and set the bar high for ethical and responsible handling of personal information. HP is a technology solutions provider to consumers, businesses and institutions globally. The company's offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended July 31, 2005, HP revenue totaled $85.2 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at