Media

March 4, 2005

DMA's John Greco to Discuss Privacy in Marketing at 2005 Summit

Interactive Marketing, Do Not Call, and Data Mining among Session's Timely Issues

York, Maine — March 4, 2005 — Privacy legislation has beleaguered the direct marketing industry, placing restrictions on telemarketing, e-mail, Internet advertising, and other means of getting the message out to potential customers.  Central to the challenges facing marketers is the need to protect personal data and respect personal space, but in spite of the new hurdles, there is opportunity for success through innovation.

John Greco, president and chief executive officer of the Direct Marketing Association, will discuss privacy in marketing and the new models for success during the International Association of Privacy Professionals' 2005 National Summit, March 9-11 at the Omni Shoreham Hotel in Washington, D.C.

Greco's presentation, Privacy and the Marketing Industry, takes place Thursday, March 10 at 4:30pm.

"Privacy issues are critical for all DMA members. Savvy business marketers make business decisions that include a careful evaluation of privacy impacts," said John A. Greco, Jr., president & CEO, The DMA.  "It's imperative to our business' bottom lines today and tomorrow that we build a bridge of trust and mutually beneficial relationships between marketers and consumers."

The IAPP National Summit is the year's largest privacy conference.  Focusing on strategic initiatives and privacy policy, the IAPP National Summit offers information and guidance from privacy's leading thinkers and experts from the U.S. and around the world.

Registration Information:

2005 IAPP National Summit

March 9 — 11, 2005

Omni Shoreham Hotel, Washington, DC

www.privacyassociation.org/html/summit.html

About the IAPP

The International Association of Privacy Professionals is the world's leading association of privacy and security professionals.  The IAPP helps define and support the profession of privacy by being a forum for interaction, education, and discussion across industries.  To learn more, visit www.privacyassociation.org.

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