July 13, 2004

IAPP Announces Call For Nominations for 2004 HP Privacy Innovation Awards

2nd Annual Award for Commercial and Government/Non-Profit Privacy Integration is
Most Prestigious in Industry

York, Maine, July 13, 2004 – The International Association of Privacy Professionals (IAPP), the world's
largest association for individuals in the profession of privacy, announces a call for nominations for the
2004 HP Privacy Innovation Awards. Co-sponsored by the IAPP and HP, the Privacy Innovation Awards
are presented annually to organizations in both commercial and government/not-for-profit sectors that
have shown exemplary support for privacy issues and leadership integrating effective privacy protection
throughout the entire organization's business process.

Nominated are judged based on level of innovation, thought leadership, and effective integration of
successful privacy programs as part of an overall business strategy.

Studies have shown that investments in effective privacy programs pay dividends through increased
revenue and positive public perception. The HP Privacy Innovation Award serves as a catalyst for
organizations to examine their approach to privacy and consider ways to implement new and effective
privacy programs, allowing them to reap the benefits of greater consumer and citizen satisfaction,
enhanced customer relationships, and the competitive advantages driven by privacy-enabled models.

“There is not sufficient recognition for organizations that have embraced privacy as a competitive
advantage, and a business or governmental imperative,” said IAPP Executive Director Trevor Hughes.
“The HP Privacy Innovation Award helps to shed light on some of the amazing work being done to
integrate privacy as part of an effective business strategy. As such, it has emerged as the most prestigious
award in the industry.”

“The HP Privacy Innovation award recognizes the important work that organizations do to enhance data
privacy processes,” said Hewlett Packard Data Privacy Officer Dan Swartwood. “We want both
businesses and organizations around the world to be recognized for their great work in privacy.”

Nominations are being accepted from July 1 through October 1. Winners will be announced during the
2004 IAPP Privacy Academy, October 27 – 29 in New Orleans.

Nominations can be submitted online at

The IAPP is the world’s leading association of privacy and security professionals. With more than 1,000
individual and corporate members, the IAPP defines and supports the profession of privacy by being a
forum for interaction, education, and discussion across industries. Further information on the IAPP can
be found at

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