May 5, 2004

California Legislators to Discuss Privacy Issues at 2004 Privacy Futures Symposium

Golden State’s Influence on National Privacy and Consumer Protection Laws Focus of Debate

San Francisco, CA – May 5, 2004 – Is California an incubator for innovative consumer protection law,
or an instigator of reactionary federal law? That question will be the center of discussion on Thursday,
June 10 during the 2004 International Association of Privacy Professionals (IAPP)/TRUSTe Symposium:
Privacy Futures when a panel of California legislators meets to address the Golden State’s role in privacy
and consumer protection law. In addition, issues such as spyware, spam, and the future of consumer
privacy law will be discussed.

The Legislative panel includes Senator Debra Bowen, Redondo Beach; Senator Liz Figueroa, Freemont;
Assembly Member Joe Simitian, Palo Alto; Assembly Member Russ Bogh, Yucaipa; Assembly Member
Tim Leslie, Tahoe City; and Assembly Member Jackie Speier, San Mateo. David Hoffman, group counsel,
Intel Corporation and member of the TRUSTe Board of Directors, will moderate the panel.

The 2004 IAPP/TRUSTe Symposium: Privacy Futures takes place June 9 – 11 at the Palace Hotel, San
Francisco, California.

“For the privacy community, gaining insight into California’s central role in the development of consumerfocused
law and the state’s influence on federal consumer legislation is critical to understanding how our
industry can become more active in the process,” said Trevor Hughes, executive director, International
Association of Privacy Professionals (IAPP). “The privacy community must play a greater role in the
legislative process or resign itself to being whipsawed by both compliance and unintended consequences.”

“California's innovators address consumer and marketplace pain points whether it’s through laws,
technology, or both,” said Fran Maier, president and excutive director of TRUSTe. “Legislation is a twoway
street and we are offering interactive sessions where privacy professionals can both learn from and
teach our legislative privacy leaders.”

Hosted by the International Association of Privacy Professionals and TRUSTe, and sponsored by
Microsoft Corporation and Deloitte, the Privacy Futures Symposium will feature the latest guidance on
spam, identity theft, federal and state privacy activities, international privacy law, healthcare and financial
privacy, as well as security, technology, and marketing issues. The conference will feature leading speakers
from the FTC and DHS, eminent privacy futurists, premiere academicians, and top privacy professionals
from firms such as IBM, Microsoft, Toyota, General Motors, Cisco, Countrywide, HP, Sun Microsystems,
Proctor & Gamble, Intel, and more.

- more -

For More Information:
IAPP/TRUSTe Symposium: Privacy Futures
June 9 – 11, 2004
Palace Hotel, San Francisco

For sponsor, exhibitor and registration information, please visit the Privacy Futures Website at or call (800-546-3750).

The IAPP is the world's leading association of privacy and security professionals. With more than 1,000
individual and corporate members, the IAPP defines and supports the profession of privacy by being a
forum for interaction, education, and discussion across industries. Further information on the IAPP can be
found at

TRUSTe is an independent, nonprofit organization dedicated to enabling individuals and organizations to
establish trusting relationships based on respect for personal identity and information in the evolving
networked world. Founded in 1997, TRUSTe runs the world’s largest online privacy seal program with
more than 1,300 Web sites certified, including all the internet portals and leading brands such as IBM,
Oracle, Intuit, Microsoft and eBay. TRUSTe also acts as an Independent Email Trust Authority, currently
providing oversight, standards, certification and dispute resolution to the Bonded Sender email program.
For more information on TRUSTe please visit

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