April 30, 2004

Apec Privacy Ministers To Meet With US Privacy Community During Privacy Futures Conference

Asia/Pacific Privacy Issues Take Center Stage During California Symposium

San Francisco, CA – April 30, 2004 – On June 8th and 9th, delegates from the eleven-member Asia -
Pacific Economic Cooperation (APEC) Privacy Sub-Group will meet with the U.S. Department of
Commerce in San Francisco to continue working on privacy issues affecting Pacific Rim countries. The
APEC privacy delegates will also meet with attendees of the 2004 IAPP/TRUSTe Privacy Futures
Symposium to discuss developments in international privacy and data security policy. A special reception
will be held on June 9th at the Asian Art Museum for the delegates representing nations including Australia,
China, Japan, Korea, New Zealand, and the United States.

The APEC meeting was scheduled to coincide with the IAPP/TRUSTe Privacy Futures Symposium, which
takes place June 9 – 11 at the Palace Hotel, San Francisco, California.

“The APEC nations represent a major economic force that will have significant influence on the direction
and tenor of international privacy law as they finalize their regional approach to this critical business issue,”
said Chris Zoladz,Vice President Information Protection, Marriott International, Inc.; and President, IAPP.
“The APEC nations will affect how the U.S. and Europe approach cross-border data flow, offshore
outsourcing, travel, and other areas of trade and commerce, so it is of the utmost importance that we
follow developments.”

Hosted by the International Association of Privacy Professionals and TRUSTe, and sponsored by
Microsoft Corporation and Deloitte, the Privacy Futures Symposium will feature the latest guidance on
spam, identity theft, federal and state privacy activities, international privacy law, healthcare and financial
privacy, as well as security, technology, and marketing issues. The conference will feature leading speakers from the FTC and DHS, eminent privacy futurists, premiere academicians, and top privacy professionals from firms such as IBM, Microsoft, Toyota, General Motors, Cisco, Countrywide, HP, Sun Microsystems, Proctor & Gamble, Intel, and more.

For More Information:
IAPP/TRUSTe Symposium: Privacy Futures
June 9 – 11, 2004
Palace Hotel, San Francisco

For sponsor, exhibitor and registration information, please visit the Privacy Futures Website at or call (800-546-3750).

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The IAPP is the world's leading association of privacy and security professionals. With more than 1,000
individual and corporate members, the IAPP defines and supports the profession of privacy by being a
forum for interaction, education, and discussion across industries. Further information on the IAPP can be
found at

About TRUSTe:
TRUSTe is an independent, nonprofit organization dedicated to enabling individuals and organizations to
establish trusting relationships based on respect for personal identity and information in the evolving
networked world. Founded in 1997, TRUSTe runs the world’s largest online privacy seal program with
more than 1,300 Web sites certified, including all the internet portals and leading brands such as IBM,
Oracle, Intuit, Microsoft and eBay. TRUSTe also acts as an Independent Email Trust Authority, currently
providing oversight, standards, certification and dispute resolution to the Bonded Sender email program.
For more information on TRUSTe please visit

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