April 26, 2004

International Privacy Community to Converge On Bay Area For First Annual Privacy Week

More Than 600 Privacy Professionals Will Gather in San Francisco for Series of
Events Dedicated to Personal and Corporate Privacy Issues

San Francisco, April 26, 2004 – The international privacy community, including
representatives from more than 12 nations, will gather in San Francisco on June 7-11,
2004 for Privacy Week, a series of conferences addressing critical privacy issues
including spam, regulatory compliance, Internet security, identity management, and
corporate brand protection. The weeklong series of events constitutes the largest
gathering of privacy professionals in the U.S. in 2004.

Highlighting the week is Privacy Futures, a three-day symposium organized by privacy
non-profits TRUSTe and the International Association of Privacy Professionals (IAPP)
and sponsored by Microsoft Corporation. Privacy Futures will draw more than 500
privacy experts to the Bay Area, illustrating the growing significance of the privacy
profession and the critical role of privacy in today’s business environment.

Also scheduled during Privacy Week is the Asia-Pacific Economic Cooperation (APEC)
Privacy Sub-Group Meeting hosted by the U.S. Department of Commerce. Privacy
delegates from eleven member nations including China, Korea, Japan, Australia and New
Zealand will gather to continue work on privacy issues affecting Pacific Rim countries.

Additionally, the Conference Board’s Council of Chief Privacy Officers, representing
more than thirty of the largest U.S. companies, will meet to discuss key privacy issues
affecting today’s corporate environment.

“Led by Privacy Futures, the stature of the attendees and extent of the privacy issues
covered in June will be unprecedented,” said Fran Maier, president and executive director
of TRUSTe. “The timing and scope of these events reflects the elevated status that
privacy protection now commands in every aspect of our lives. This first annual Privacy
Week will take dead aim at issues that have a profound impact on future government
policy, personal rig hts and business continuity.”

“Privacy is front-and-center as a business issue today, affecting nearly every aspect of
trade, with international implications involving the flow of data between borders,” said
Trevor Hughes, executive director, IAPP. “The prominence of the privacy profession
will only continue to grow as technologies evolve and global economic interaction
becomes more commonplace, which is why the Privacy Futures conference has been
embraced as an essential event both within and outside the privacy industry.”

Included in the Privacy Futures agenda is a California Legislator Panel that offers
California state senators and assembly members engaging in a spirited discussion about
the impact of privacy on outsourcing, healthcare and e-mail spam. Keynotes at Privacy
Futures include Howard Beales, Director, Bureau of Consumer Protection, Federal Trade
Commission, and chief privacy executives from IBM, Intel, Hewlett Packard and Sun
Microsystems. The event will also feature addresses by leading futurists: Thornton May,
Futurist for the World Bank; John Patrick, former VP of Internet Strategy for IBM; and
Bob Johannsen, from the Institute for the Study of the Future.
For More Information:

Privacy Futures
June 9 – 11, 2004
The Palace Hotel, San Francisco, Calif.

To register online, visit
Phone: 1-800-546-3750 Mon-Fri, 9 AM – 5 PM EST.

The IAPP is the world's leading association of privacy and security
professionals. With more than 1,000 individual and corporate members, the
IAPP defines and supports the profession of privacy by being a forum for
interaction, education, and discussion across industries. Further information on
the IAPP can be found at

About TRUSTe:
TRUSTe is an independent, nonprofit organization dedicated to enabling individuals and
organizations to establish trusting relationships based on respect for personal identity and
information in the evolving networked world. Founded in 1997, TRUSTe runs the
world’s largest online privacy seal program with more than 1,300 Web sites certified,
including all the internet portals and leading brands such as IBM, Oracle, Intuit,
Microsoft and eBay. TRUSTe also acts as an Independent Email Trust Authority,
currently providing oversight, standards, certification and dispute resolution to the
Bonded Sender email program. For more information on TRUSTe please visit

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