IAPP Audio Conference to Focus on Privacy in Real Estate
Real Estate Experts to Discuss Privacy Risk Prevention
Philadelphia, PA, March 10, 2004 – The International Association of Privacy Professionals (IAPP), the
world's largest association for individuals in the profession of privacy, has assembled three real estate and
privacy experts to for its March 24 audio conference, entitled Privacy and Real Estate Marketing –
Building Customer Trust. Mark Lesswing, Vice President and Director of the Center for Realtor
Technology of the National Association of Realtors; Richard Mendenhall, Broker-Owner of RE/MAX
Boone Realty of Columbia, Missouri and a past President of the National Association of Realtors; and
Darity Wesley, CEO/Legal Counsel, Privacy Solutions Inc. will discuss the often overlooked need for
privacy in the real estate industry.
The IAPP Audio Conference is scheduled for March 24, 2004, 1:00 – 2:30 (EST).
“Real estate transactions involve an enormous amount of personally identifiable information, such as credit
records, mortgages, property value, but the issue of protecting privacy in real estate is just moving into the
fore,” said Darity Wesley. “Realtors need to understand the how and why of bridging the gap between the
need for information and addressing the customer’s concern for protecting personal information.”
The real estate industry is uniquely affected by privacy concerns. Many recent legislative efforts at the
state and federal level present compelling compliance challenges for brokers, mortgage companies and
realtors. More importantly, the industry is founded upon a trust relationship with the customer – and
privacy concerns, perhaps more than any other single issue, can erode that trust in short order.
“It is no secret that privacy will become the number one issue regarding real estate transactions and the
Internet,” said Richard Mendenhall. “Unfortunately, most real estate professionals are just not prepared
with the knowledge and technologies needed to address this critical concern.”
AUDIO CONFERENCE FORMAT
IAPP audio conferences are scheduled for 1½ hours. Approximately 60 minutes are devoted to speaker
presentations, followed by a question and answer period where attendees can get on-the-spot answers to
their questions from the experts. Handouts, presentation material and the dial-in number will be sent via
email 72 hours prior to the call. The audio portion of the program will be available after the event for a
Audio conference registration costs are $159 per line for IAPP members, $179 for non-members,
regardless of the number of attendees on that line. Consider scheduling a group meeting for your
organization using this timely topic forum.
ABOUT THE IAPP
The IAPP is the world's leading association of privacy and security professionals. With more than 1,000
individual and corporate members, the IAPP defines and supports the profession of privacy by being a
forum for interaction, education, and discussion across industries. Further information on the IAPP can be
found at www.privacyassociation.org.