Media

November 4, 2003

Microsoft's Peter Cullen Receives Vanguard Award for Privacy Leadership in Business

Pioneering Privacy Work Sets Foundation for Creating Business Value and Consumer Trust

Chicago, IL, November 4, 2003 - The International Association of Privacy Professionals (IAPP)
has named Peter Cullen, Chief Privacy Strategist at Microsoft Corporation, as the recipient of the
IAPP/Zero-Knowledge Systems Vanguard Award, which is awarded annually to the individual who
has demonstrated exemplary creativity and leadership within the privacy profession.

"Peter Cullen's deep and thorough understanding of the value that strong privacy standards bring to
a business's bottom line success and in developing meaningful privacy policies make him our 2003
Vanguard Award winner," said IAPP executive director Trevor Hughes. "The privacy profession as a
whole is the beneficiary of Cullen's work, and it is our distinct privilege to recognize him in this way."

"I'm extremely honored that this work to elevate privacy standards as a business priority has been
recognized," said Cullen. "Adopting solid privacy policies that protect personal information is critical
to building consumer trust and furthering growth for businesses. I am excited to advance this goal
through my work at Microsoft and to continue involvement in industry groups such as the IAPP."

In selecting Cullen as this year's award recipient, the IAPP noted Cullen's body of work with the
Royal Bank of Canada (RBC), where he led pioneering privacy initiatives for the RBC's Financial
Group. Among Cullen's achievements are the creation of strong privacy policies and practices and
coordinated management of international privacy compliance. As a result of Cullen's efforts, RBC is
a recognized leader in privacy management.

Cullen has also proven to be a tireless advocate of the privacy profession whose efforts are helping to
shape the profession's direction while setting an example for privacy officers across a spectrum of
industries. Cullen's current work with privacy at Microsoft applies his extensive leadership in privacy
and data protection practices that create real value to customers.

ABOUT THE IAPP/ZERO-KNOWLEDGE SYSTEMS VANGUARD AWARD
The IAPP/Zero-Knowledge Systems Vanguard Award is given each year to the privacy professional
that has demonstrated leadership within the field by showing unique and compelling approaches to
implementing privacy programs within their organization. The award recipient is selected by the
Executive Committee of the IAPP, drawn from recommendations from IAPP board members. The
Vanguard Award is sponsored by Zero-Knowledge Systems, a leading privacy solutions provider. A
formal presentation will be made on October 30, 2003 at a special reception during the IAPP's 2003
Privacy & Data Security Academy & Expo.

ABOUT THE IAPP
The IAPP is the world's leading association of privacy and security professionals. With more than
1,000 individual and corporate members, the IAPP defines and supports the profession of privacy by
being a forum for interaction, education, and discussion across industries. Further information on the
IAPP can be found at http://www.privacyassociation.org.