October 21, 2003

IAPP to Examine the "ROI of Privacy" at 2003 Privacy Academy

Leading Strategists to Examine Privacy’s “Bottom Line” Benefit

Philadelphia, PA, October 21, 2003 – The emergence of privacy compliance as a leading
business concern has many corporate executives wondering if privacy departments and privacy
officers are necessary organizational components. To answer this question, the International
Association of Privacy Professionals (IAPP) has scheduled a series of keynote speakers to examine
the “ROI of Privacy,” and provide compelling evidence in favor of the privacy professional.

Peter Cullen, chief privacy strategist at Microsoft Corporation; Dr. Larry Ponemon, chairman and
founder of the Ponemon Institute; and Dr. Martha Rogers, founding partner, Peppers and Rogers
Group will each discuss various aspects of the privacy profession and provide “bottom-line”
support for the industry and privacy professionals.

“Much attention is being paid to the importance and protection of individual privacy, and the cost
of non-compliance is significant and felt at numerous levels,” said IAPP executive director Trevor
Hughes. “There is a direct dollar-cost that can be attributed to fines and legal awards, as well as to
the loss of consumer confidence. Our ROI keynotes will make clear that the privacy profession is
not a luxury, but a necessity to doing business in the 21st century.”

The Privacy & Data Security Academy & Expo will provide attendees with answers to daily
operational challenges with input from front-line experts and through plenary sessions from
internationally recognized privacy leaders. With a wide array of industry tracks, privacy officers
will gain the background and knowledge needed in areas such as healthcare privacy, financial
privacy, security, technology, marketing privacy and spam.

For More Information:
IAPP Privacy & Data Security Academy & Expo
October 29 through 31, 2003
Chicago Marriott Downtown

For sponsor, exhibitor and registration information, please visit the IAPP website at or contact the IAPP National Office (800-266-6501).

The IAPP is the world's leading association of privacy and security professionals. With more than
1,000 individual and corporate members, the IAPP defines and supports the profession of privacy
by being a forum for interaction, education, and discussion across industries. Further information
on the IAPP can be found at