October 16, 2003

California Privacy Advocate Chris Larsen to Address 2003 IAPP Privacy Academy

E-LOAN Chairman and CEO to Discuss Recent California Legislative Initiatives and
Privacy as a Corporate Precept

Philadelphia, PA, Oct. 16, 2003 – Chris Larsen, Chairman and CEO of E-LOAN, Inc. (Nasdaq:
EELN) and a principal architect of California’s tough new financial privacy protection law, will
address attendees of the International Association of Privacy Professionals’ 2003 Privacy & Data
Security Academy & Expo.

In June 2002, Larsen co-founded and financially backed Californians for Privacy Now (CFPN), a
coalition dedicated to giving consumers the stringent financial privacy protections they want and
deserve. Under Larsen’s leadership, CFPN gathered over 600,000 signatures, nearly double the
required number to place a financial privacy measure on the March 2004 California ballot.
Armed with these signatures and the overwhelming support of the people, Larsen was instrumental
in getting the financial industry and California legislature to eliminate the need for a ballot measure
by passing the strongest consumer financial privacy protection law in the nation.

“Strong financial privacy protection is not a zero sum game – both consumers and the financial
services industry stand to win,” said Chris Larsen, Chairman and CEO of E-LOAN, Inc. “ELOAN
has taken a leadership position on this issue because we strongly believe the market has
failed to recognize consumers’ fundamental right to control their personal financial information.
What the industry must realize is that the proliferation of online financial services and digital
technologies is dependent upon strong privacy protections that will build and preserve consumer

Larsen’s session promises to be an impassioned discussion of consumer rights and the obligation of
businesses to protect privacy.

The Privacy & Data Security Academy & Expo will provide attendees with answers to daily
operational challenges with input from front-line experts and through plenary sessions from
internationally recognized privacy leaders. With a wide array of industry tracks, privacy officers
will gain the background and knowledge needed in areas such as healthcare privacy, financial
privacy, security, technology, marketing privacy and spam.

For More Information:
IAPP Privacy & Data Security Academy & Expo
October 29 through 31, 2003
Chicago Marriott Downtown


For sponsor, exhibitor and registration information, please visit the IAPP website at or contact the IAPP National Office (800-266-6501).

The IAPP is the world's leading association of privacy and security professionals. With more than
1,000 individual and corporate members, the IAPP defines and supports the profession of privacy
by being a forum for interaction, education, and discussion across industries. Further information
on the IAPP can be found at