July 28, 2003

TRUSTe and IAPP Partner to Extend Membership and Seal Benefits

TRUSTe and the International Association of Privacy Professionals to Offer Joint Membership
and Educational Programming for Privacy Professionals

San Francisco and Philadelphia – July 28, 2003 – TRUSTe, the leading privacy certification
and seal program, today announced that it has partnered with the International Association of
Privacy Professionals (the IAPP), the leading organization for privacy professionals, to provide
IAPP membership benefits to TRUSTe seal holders, certification to privacy standards and
educational programming to members of both organizations. This new partnership leverages the
IAPP’s mission to provide privacy professionals with education and professional development
programs and TRUSTe’s ability to put privacy standards into practice through Web site
certification, ongoing monitoring and the establishment of industry best practices.

“This partnership will bring managers on the front line of privacy a more comprehensive view of
the industry and its practices. TRUSTe has worked with thousands of organizations to certify
their Web site privacy statements and, has guided the Internet community toward higher
standards in Web site privacy enhancing respect for consumers’ personally identifiable
information,” said Fran Maier, Executive Director of TRUSTe. “The IAPP shares our focus
and, as such, is a valuable partner for TRUSTe, our seal-holders and all Internet users.”

In addition to its industry-recognized privacy standards and expertise, TRUSTe will work with
the IAPP to offer bundled membership and privacy seal programs. TRUSTe will also be
coordinating two workshops at the upcoming IAPP Privacy Academy, Oct. 29-31 in Chicago.

“The mission for the IAPP focuses upon the enhancement of the privacy profession through the
ongoing education of our members,” said Trevor Hughes, Executive Director of the IAPP. “This
partnership will extend important IAPP membership benefits to TRUSTe sealholders and will
leverage the strong experience of TRUSTe as a leading self-regulatory privacy organization.”

Privacy professionals and companies interested in learning more about privacy certifications and
education programs can visit or

About the IAPP
The IAPP is the world's leading association of privacy and security professionals. With more
than 1,000 individual and corporate members, the IAPP defines and supports the profession of
privacy by being a forum for interaction, education, and discussion across industries. Further
information on the IAPP can be found at

About TRUSTe
TRUSTe is an independent, nonprofit organization dedicated to enabling individuals and
organizations to establish trusting relationships based on respect for personal information in the
evolving networked world. Founded in 1997, TRUSTe runs an award-winning global privacy
certification and seal program. Its seal programs are considered Safe Harbors for the Children’s
Online Privacy Protection Act (COPPA) and the EU Safe Harbor Framework. The TRUSTe seal
is currently displayed on all of the Internet’s portal sites and has been rated as the most trustinvoking
seal online and the most visible symbol on the Internet. Today, TRUSTe maintains the
largest privacy seal program certifying more than 1,200 Web sites throughout the world.

The TRUSTe coalition of sponsoring companies includes AOL Time Warner (NYSE: AOL),
AT&T Wireless (NYSE: AWE), Intuit (NASDAQ: INTU), the Japan Engineers Federation and
Microsoft Corp (NASDAQ: MSFT). TRUSTe boasts a large network of online and brick-andmortar
member companies including BMW, Walt Disney Group (NYSE: DIS), and The New
York Times (NYSE: NYT). TRUSTe is based in San Francisco with an office in Washington,
DC. To learn more about making privacy your choice, visit the TRUSTe Web site at